Ornate

Fig: 1 - Castles are constructions of the Middle ages built for royalty and fortified by the military. (Credist: Arnaud Scherer)

PREMISE

UNI invites Architects, Visual/Graphic Designers, and the student fraternity for the third edition of its series of Graphic Design Challenges as part of its unit block, Graphis. 

Challenges under ‘Graphis’ are carefully curated to bring out the best of visual communication and graphic language to educate, reflect, and inspire change with respect to pertinent world issues through visuals. A picture is worth a thousand words, and Graphis abides by that adage, to inspire participants to try and portray complex ideas and emotions through a still image.

The competition understands the importance of efficient and effective communication in the digital age and aims to recognize innovative ideas and techniques that aim to redefine the notions guiding conventional graphic design, and foremost, create impact. 

Fig: 2 - Beauty and the Beast tells the story of a cursed prince who was rid of his selfishness by true love. (Credits: Courtesy of Disney)

THEME OF THE COMPETITION

Beauty and the Beast, a tale as old as time, has mesmerised its audiences with the scenic settings and intriguing characters. The castle in the background is of importance and is instrumental in furthering the destiny of the main leads. 

The castle is inspired by the Chateau de Chambord in France. The chateau, like the castle in the story, is surrounded by extensive green landscapes. While the picturesque look of the castle is of importance, there is a lot of detail that is captured in the story regarding its design.

Influenced by baroque architecture, the castle is defined by a ballroom, dining halls, gardens, east and west wings, prison tower and so on. Different versions of the story adaptation have drawn inspiration from the written description and live examples of the structure.

The design challenge is to generate an illustration of a contemporary castle set in the 21st century, that draws its inspiration from the ‘Beauty and the Beast’ tale castle.

DELIVERABLES

You have to deliver a graphic/visual outcome representing the given theme, based on the following outlines. Only one final graphic design needs to be submitted. The image should be of size [2800px x 3200px] in portrait or landscape digital format (JPEG only). 

The graphic may be entirely hand-drawn and rendered, digitally created, or a combination of both. The usage of photographs, stylized/credited or otherwise, directly is strictly not allowed. The use of lassoed graphics lifted from an existing image is limited to half of the total graphic. (The guidelines are indicative, and are placed only to reduce plagiarized artworks – any infringement detected or reported will be notified, and may be removed from competition if found guilty)

The list of deliverables are:

• Title
• Subtitle
• Artwork
• A few process images
• A statement in about 100 words supporting the artwork - You can attach this as an additional image below your artwork

 
OBJECTIVES

• Awareness: Primary aim is to inform and spread information about this issue.
• Expression: The graphic should effectively communicate its intent and idea to the viewer.
• Lucidity: Clarity in composition and intent to communicate the idea better.
• Visual Delivery/Aesthetics: A distinct visual language to help the graphic stand out for better communication.