Benito Juarez Square: Transforming Public Space by Fernanda Canales
A revitalized public square in Naco, Mexico, designed by Fernanda Canales, harmonizing community, culture, and sustainability.
Introduction to Benito Juarez Square
Benito Juarez Square, located in Naco, Mexico, is a landmark urban intervention by renowned architect Fernanda Canales, completed in 2023. This thoughtfully designed project reimagines the central plaza of the city, seamlessly combining functional amenities, aesthetic appeal, and community-oriented spaces. By expanding the existing square and incorporating a new pavilion, this project revitalizes the heart of Naco, providing a harmonious blend of shade, rest areas, and elevated views for residents and visitors alike.


A Vision for Community-Centered Design
The primary goal of the Benito Juarez Square project was to enhance the urban fabric of Naco by creating a public space that fosters social interaction, leisure, and cultural activities. Fernanda Canales envisioned the square as a vibrant hub, integrating a variety of functions to meet the diverse needs of the community.

At the heart of the design is a pavilion that serves as a focal point. This multifunctional structure features an elevated terrace offering panoramic views of the city, restrooms on the ground floor, and ample seating areas. The pavilion also doubles as a platform for concerts and events, emphasizing its role as a cultural and social anchor within the square.


Architectural Approach and Materiality
The architecture of Benito Juarez Square celebrates continuity and identity through its thoughtful use of materials. Masonry walls, latticework, and artisanal paving create a cohesive visual language, extending the aesthetic and functional qualities of the intervention. These materials also echo the design language of other public projects in Naco, unifying the city’s urban landscape while allowing each project to retain its unique character.

The latticework employed in the pavilion serves a dual purpose. During the day, it provides ventilation and natural light to the restroom area, ensuring comfort and efficiency. At night, the pavilion transforms into an illuminated beacon, enhancing security and creating a welcoming atmosphere for the plaza.

Enhancing Functionality and Accessibility
Benito Juarez Square is designed to cater to diverse activities and user groups. The expanded esplanade and walkways create a seamless flow between different areas of the plaza, making it accessible and inviting for everyone. The incorporation of vegetation adds a natural element, creating pockets of shade and enhancing the overall experience of the space.


The pavilion’s design prioritizes functionality, with its elevated terrace providing a unique perspective of the city. This vantage point allows visitors to appreciate Naco’s urban landscape from a new angle, fostering a deeper connection with the surroundings. Meanwhile, the inclusion of amenities such as seating areas and restrooms ensures the comfort of users, making the square a practical and enjoyable destination.

Cultural and Social Impact
Benito Juarez Square is more than just a physical space; it is a catalyst for cultural and social engagement. By offering a venue for concerts, events, and gatherings, the square becomes a platform for community expression and celebration. Its strategic design encourages interaction and fosters a sense of belonging among residents, reinforcing the importance of public spaces in urban life.

Sustainability and Local Craftsmanship
Sustainability is a core aspect of the project’s design. The use of locally sourced materials and artisanal construction techniques not only reduces the environmental footprint but also supports the local economy. The masonry and paving patterns reflect the region’s rich cultural heritage, adding a layer of meaning and authenticity to the design.

The integration of natural ventilation, daylighting, and vegetation further underscores the project’s commitment to sustainability. These features enhance the usability of the space while minimizing energy consumption, setting a benchmark for environmentally conscious urban design.


Benito Juarez Square by Fernanda Canales is a remarkable example of how thoughtful design can transform a public space into a vibrant community asset. By blending functionality, aesthetics, and cultural significance, this project redefines the role of urban plazas in fostering social cohesion and enhancing quality of life. With its innovative design and commitment to sustainability, Benito Juarez Square serves as an inspiring model for the future of public space architecture.


All Photographs are work of Rafael Gamo