Fig: 1 - People on the streets struggle to make ends meet.

VISUAL COMMUNICATION

UNI invites Architects, Visual/Graphic Designers, and the student fraternity for the third edition of its series of Graphic Design Challenges as part of its unit block, Graphis.

Challenges under ‘Graphis’ are carefully curated to bring out the best of visual communication and graphic language to educate, reflect, and inspire change with respect to pertinent world issues through visuals.

A picture is worth a thousand words, and Graphis abides by that adage, to inspire participants to try and portray complex ideas and emotions through a still image.

The competition understands the importance of efficient and effective communication in the digital age and aims to recognize innovative ideas and techniques that aim to redefine the notions guiding conventional graphic design, and foremost, create impact.

dining room taste buds fun time great experience first time dining room taste buds fun time great experience first time dining room taste buds fun time great experience first time crave menu lunch restaurant dinner kids delicious amazing cocktails family awesome friends life Fig: 2 - Malnourishment is common in children of developing countries with a huge population living below the poverty line.

THEME: HUNGER AND FOOD INSECURITY

Around 821 million people globally experience chronic hunger issues. Food is a basic necessity and failure to meet the demand reduces the standard of living of people in urban settings.

There are many risks that are associated with hunger and food security which negatively affects the health and well-being of people. It can cause mental health problems in adults, and social issues such as anxiety and aggression in children.

Hunger and food insecurity can be a subset of poverty, but it is affected by various socio-political and environmental factors as well. Unequal distribution of resources among different economic classes leads to wastage of food in richer sections, and its shortage among the poor.

The Brief of this challenge is to make a poster/artwork that will generate awareness about the hunger and food insecurity issues faced by people every day or visuals on how food wastage is an underrated issue among populations.

DELIVERABLES

You have to deliver a graphic/visual outcome representing the given theme, based on the following outlines. Only one final graphic design needs to be submitted. The image should be of size [2800px x 3200px] in portrait or landscape digital format (JPEG only).

The graphic may be entirely hand-drawn and rendered, digitally created, or a combination of both. The usage of photographs, stylized/credited or otherwise, directly is strictly not allowed.

The use of lassoed graphics lifted from an existing image is limited to half of the total graphic. (The guidelines are indicative, and are placed only to reduce plagiarized artworks – any infringement detected or reported will be notified, and may be removed from competition if found guilty)

The list of deliverables are:

Title
Subtitle
Artwork
A few process images, A statement in about 100 words supporting the artwork - You can attach this as an additional image below your artwork.

OBJECTIVES

Awareness: Primary aim is to inform and spread information about this issue.
Expression: The graphic should effectively communicate its intent and idea to the viewer.
Lucidity: Clarity in composition and intent to communicate the idea better.
Visual Delivery/Aesthetics: A distinct visual language to help the graphic stand out for better communication.

Crave

Overview