Fit & Function Bra

Chicco is looking for new solutions for a highly multifunctional and adjustable nursing bra and integrated accessories. As a system of products, the bra and accessories should have new features and functionalities compared to the current market offer, and should be characterized by the highest level of wearability, usability, as well as adaptability to every situation and/or growth phase of the child. The objective is to create a user experience for the mother that is as serene as possible, providing a sense of safety thanks to a range of products she can rely on.