Mind Matters

 
Fig: 1 – Mental Health is a very underrated part of daily wellbeing

Graphis, visual design challenge

UNI invites Architects, Visual/Graphic Designers, and the student fraternity for the third edition of its series of Graphic Design Challenges as part of its unit block, Graphis. Challenges under ‘Graphis’ are carefully curated to bring out the best of visual communication and graphic language to educate, reflect, and inspire change with respect to pertinent world issues through visuals. 

A picture is worth a thousand words, and Graphis abides by that adage, to inspire participants to try and portray complex ideas and emotions through a still image.

The competition understands the importance of efficient and effective communication in the digital age and aims to recognize innovative ideas and techniques that aim to redefine the notions guiding conventional graphic design, and foremost, create impact. 

Fig: 2 – The ability to share and help each other is crucial at such phases  - An illustration

THEME

Mental illnesses affect 19% of the adult population, 46% of teenagers, and 13% of children each year. People struggling with their mental health may be in your family, live next door, teach your children, work in the next cubicle, or sit in the same aisle. However, only half of those affected receive treatment, often because of the stigma attached to mental health. Untreated, mental illness can contribute to higher medical expenses, poorer performance at school and work, fewer employment opportunities, and increased risk of suicide.

The Brief of this particular challenge is to make a poster/artwork – that either promotes mental health awareness OR visualizes the effects of poor mental health on our daily lives through metaphorical/surreal illustrations.

The images should not depict any form of self-harm, but shall be something that can be shared by people to carry your message with the poster.

 

DELIVERABLES

You have to deliver a graphic/visual outcome representing the given theme, based on the following outlines. Only one final graphic design needs to be submitted. The image should be of size [2800px x 3200px] in portrait or landscape digital format (JPEG only). 

The graphic may be entirely hand-drawn and rendered, digitally created, or a combination of both. The usage of photographs, stylized/credited or otherwise, directly is strictly not allowed. The use of lassoed graphics lifted from an existing image is limited to half of the total graphic. (The guidelines are indicative, and are placed only to reduce plagiarized artworks – any infringement detected or reported will be notified, and may be removed from competition if found guilty)

The list of deliverables are:
1.    Title
2.    Subtitle
3.    Artwork
4.    A few process images
5.    A statement in about 100 words supporting the artwork - You can attach this as an additional image below your artwork.

 

Objectives / Judging Criteria

• Awareness: Primary aim is to inform and spread information about this issue.

• Expression: The graphic should effectively communicate its intent and idea to the viewer.

• Lucidity: Clarity in composition and intent to communicate the idea better.

• Visual Delivery/Aesthetics: A distinct visual language to help the graphic stand out for better communication.