Fig: 1 - Deconstructivism first appeared in the 1980’s looking like the fragmentation of a building. (Credits: Carol M. Highsmith)

PREMISE

UNI invites Architects, Visual/Graphic Designers, and the student fraternity for the third edition of its series of Graphic Design Challenges as part of its unit block, Graphis.

Challenges under ‘Graphis’ are carefully curated to bring out the best of visual communication and graphic language to educate, reflect, and inspire change with respect to pertinent world issues through visuals.

A picture is worth a thousand words, and Graphis abides by that adage, to inspire participants to try and portray complex ideas and emotions through a still image.

The competition understands the importance of efficient and effective communication in the digital age and aims to recognize innovative ideas and techniques that aim to redefine the notions guiding conventional graphic design, and foremost, create impact.

Fig: 2 - Surface of the structure can be manipulated and distorted to give the impression of controlled chaos. (Credits: Todd Eberle)

THEME

The term Deconstructivism may take some to get a grip on. While the term suggests destruction or demolition of some kind, the perspective of this notion is different. This movement, even though it was not as impactful as other art movements like cubism or modernism, has some notable examples to be acquainted with.

Deconstructivism is more of an ideology, it is the rejection of rules like symmetry and geometry that restricts the thinking of a designer, but instead, exploration of infinite possibilities of non-traditional forms. It aims to change perception with experiments on asymmetry and irregularity.

It was inspired by several architectural forms and gave the freedom to designers to explore ideas beyond the limits of order they created for themselves. The radical forms made intense visual impacts but the function remained undisturbed.

The challenge is to explore Deconstructivism in illustrations and create designs that experiment with forms and volumes, violating design rules and being unpredictable.

DELIVERABLES

You have to deliver a graphic/visual outcome representing the given theme, based on the following outlines. Only one final graphic design needs to be submitted. The image should be of size [2800px x 3200px] in portrait or landscape digital format (JPEG only).

The graphic may be entirely hand-drawn and rendered, digitally created, or a combination of both. The usage of photographs, stylized/credited or otherwise, directly is strictly not allowed.

The use of lassoed graphics lifted from an existing image is limited to half of the total graphic. (The guidelines are indicative, and are placed only to reduce plagiarized artworks – any infringement detected or reported will be notified, and may be removed from competition if found guilty)

The list of deliverables are:

Title
Subtitle
Artwork
A few process images
A statement in about 100 words supporting the artwork - You can attach this as an additional image below your artwork

OBJECTIVES

Awareness: Primary aim is to inform and spread information about this issue.
Expression: The graphic should effectively communicate its intent and idea to the viewer.
Lucidity: Clarity in composition and intent to communicate the idea better.
Visual Delivery/Aesthetics: A distinct visual language to help the graphic stand out for better communication.

Unravel

Overview