Vileda Next Generation Ironing Board

Project images: the first image attached from the upload page will also be used as the preview of the project in the gallery. In order to better present your project and draw the attention of the sponsor, we suggest you to choose a content that provides an overall idea of the whole project in one single image, briefly including all the contents that will be further presented in the following images.
We also suggest you to use all five image slots available from the upload page of the contest and - where possible - to present several views of the project giving also an indication of the main dimensions of the product.
For product design contests in particular, we suggest you to include at least one image with your project on neutral background and no writings. For the rendering and presentation of your project, the use of copyrighted images, even if slightly edited, is prohibited.
In case of using materials owned by third parties (ex. stock images, stock videos, texts, etc.), make sure you are granted all the licenses needed for participating in the contest, as further specified in the Contest Agreement.
In case of submitting multiple projects or concepts, you have to repeat the upload procedure for each project: do not submit multiple projects with a single submission. You are required to upload at least 1 image; image ratio: preferably 4:3; allowed file formats: .jpg,
.gif or .png; colour mode: RGB; maximum file size: 1MB.
Descriptions: we suggest you to use the appropriate fields, “Abstract” and “Description”, to include all textual information about your project. We discourage you to include textual description inside your images, as they might result difficult to read (at all events, we suggest you to include at least one image - if possible - with your project on neutral background and no writing). In the “Abstract”
field you have maximum 500 characters to include a short summary of your project while in the “Description” field you can include all the remaining information.
Additional material: in addition to the project images, you are invited to attach further materials in a .ZIP archive (NO other file extensions are allowed, such as .RAR) through the “Archive File” field on the upload page. Among the various materials, you may include CAD files, PDF with further descriptions on the project, photos of any models or prototypes, high-resolution images of the
project images and 3D files (preferably in .stp or .igs format - you may also include a PDF 3D file for a rapid visualisation). The maximum size of the .ZIP archive is 100MB. You may also attach a video presenting your project through the “Video File” field from the upload page, including it inside a .ZIP archive with a maximum size of 50MB.
Concept revision: revision of your project by the Desall team. In order to request a revision, upload your project including the description and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a
condition for participation, nor does it constitute any advantage in the final evaluation.
Hidden option: only in case of public gallery contests, you can submit your project with “hidden” design privacy option, provided that you submit your project within the first half of the upload phase. By doing so, your project will remain hidden for all other users until the opening of the Community Vote, if any. At all events, your project will always be visible for the Sponsor regardless of the submission date. This option is automatically disabled once the first half of the upload phase has expired: you can find the deadline for activating this option in the Optional deadlines paragraph inside the brief.
You can find further instructions on how to create your account, how to submit your project and other information in the Tutorials and in the FAQ sections.

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

For the correct implementation of your proposals, please keep in mind the following guidelines:
Product typology
You are invited to design an innovative ironing board to be utilized for ironing clothes and linen exclusively with an iron or steam generator iron (these are the standard ironing methods on the market). The ironing board must be:
- designed to reduce ironing time;
- intuitive and easy to use;
- safe;
- solid/robust;
- easy to store away (compact or resealable, featuring a space-saving mode);
- adjustable in height.
The following will NOT be accepted: solutions for electric ironing boards (heated/ventilated or with integrated boiler), solutions that contain electronics in general).

The product will be distributed through standard channels such as GDO/DIY/Electro but also through e-commerce. For traditional off-line channels, the product must be convincing and distinctive for the consumer starting right from the packaging (self-explaining; there will be no advertising campaign to support the sale of the product). In addition, the product, in its packaged form, must be compact
to facilitate distribution.

Style
The product must be aesthetically innovative, with a clean, current and distinctive design. The shapes must be minimal and simple.
For color indications refer to the following Vileda products: Vileda Turbo Smart (mop and bucket), Vileda Infinity Flex (indoor clothesline), Vileda SunRise (outdoor clothesline).

Dimensions
The approximate dimensions of the ironing board, when in use, are 120 x 38 cm with a height that can vary between 75 and 95 cm.
As a guideline, the product should not weigh more than 10 kg. 

Materials
The structure of the ironing board will be produced in stainless steel, painted iron or aluminum; the use of semi-finished profiles or metal processing by bending is allowed. For some functional and aesthetic parts it is possible to provide plastic parts obtained by injection molding. Wood and composite materials should be avoided.

Target
The new ironing board will target the following types of user:
- Busy Families: Families with members between 30 and 39 years old and children up to 11 years old, who have a lot of laundry to iron. They don’t have much time available and, in spite of doing a large number of loads during the week, they try to iron only the most important items.
- Diligent Housekeepers: Typically, these are families with members between the ages of 50 and 65 for which doing laundry is not a burdensome chore. They care about their clothes being well ironed and spend time to achieve this result. They pay attention to hygiene and careful management of linen. They iron most of the laundry and enjoy doing it (it’s almost a relaxing activity for them).

Context of use
The ironing board must be designed for domestic indoor use.

Logo
The use of the Vileda logo on your proposed project is NOT allowed. You are invited to insert a placeholder logo on visible surfaces of the product. The placeholder logo is available in the material files that can be downloaded from the contest page.

Deliverables
Upload detailed descriptions and a series of images to best present your projects. The images visible in the gallery (maximum 5) must have an aspect ratio of 4:3; accepted file formats: .jpg, .gif or .png; color mode: RGB; maximum single file size: 1MB. During the upload phase of the project, you are invited to upload a .zip archive containing the 3D files and high-resolution images of the proposals via the dedicated field. Maximum size of the .zip file: 100MB

Evaluation criteria
In the evaluation of your submissions the Sponsor will take into account the following criteria:
Functionality/Usability/Ergonomics 5/5
Aesthetics 5/5
Innovation 4/5
Technical feasibility 4/5
Economic sustainability 4/5
Language
English - Desall is an international community, and as such all submitted texts should be written in
English (abstract, description, tags, ecc.)