Callum Lumsden

Callum is recognised as a leading retail design expert for cultural and entertainment destinations. His design agency specialises in creating memorable stores that generate revenue and reputation for major institutions around the world. The Lumsden design team are proven experts in retail strategy and design, branding and visual merchandising and their work in the sector has given them a unique and authoritative knowledge of the commercial opportunities and challenges open to cultural and visitor destinations. He is best known for the award winning MoMA Flagship Store (NYC), Tate Modern bookshop and the magical Harry Potter store at the Warner Bros. Studio Tour in London. His recent retail design projects include V&A Dundee, British Museum and M+ Museum in Hong Kong (opens Sept.2021) Callum is an international conference speaker and a visiting lecturer at the ELISAVA University in Barcelona.