Amro Kabbara

My journey began in an entirely different industry—telecommunications. For seven years, I had the privilege of working with technology giants like Huawei and Redknee. During this time, I focused on fostering operational efficiencies and driving technological innovation. These experiences gave me a solid foundation in navigating complex systems and ultimately deepened my understanding of how technology can transform industries.During my tenure, I was fascinated by how spaces can shape human experience. I would get lost in the texture of a city’s rhythm, the way light shifted through a building’s corridors, or how a well-designed environment made people feel a certain way without a single word being spoken. It was never just about buildings or architecture for me—it was about creating environments that people could truly experience.Years later, I realized this wasn’t just a hobby—it was my calling. My journey took me across cities rich in architectural legacy, from the timeless beauty of Barcelona to the serene minimalism of Scandinavia, and the profound depth of Japanese craftsmanship. Living between Lebanon, Africa, and the Gulf, I’ve been fortunate to experience an extraordinary blend of cultures that has deeply influenced my approach to design.At the core of everything I do are the values that drive me: collaboration, integrity, and a commitment to creating meaningful, sustainable spaces. As the founder of IMMERSE, I'm fortunate to lead a collective of like-minded architects, designers, and innovators who share these values. Together, we approach each project with curiosity and creativity, pushing ourselves to deliver design solutions that elevate human experiences.I believe that the best ideas emerge when dynamic minds come together, pushing the boundaries of what’s possible. We work at the intersection of experience design and architecture; blending service design, and urban interventions. Our vision is simple but ambitious: to transform how people live, work, and interact with their environments. We focus on integrating technology with design to create sustainable, human-centric spaces that elevate everyday experiences.What keeps me going is the belief that innovation happens at the crossroads of different disciplines. My background in telecommunications gave me the technical foundation, and my passion for design gave me the creative vision. Now, I am dedicated to merging these worlds, constantly exploring how technology and design can intersect to shape the future of spaces—whether they are physical, digital, or somewhere in between.