Hip hop watches challenge

New product design contest on Desall.com: Binda group and Desall invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.

Company description

The Binda Company was founded in 1906 by Innocente Binda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years, Binda has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories.
 

Among the brands owned by the Company:

Breil, watches and jewelry brand, characterised by innovative and iconic products, accompanied by a greatly memorable communication.

Chronotech became part of the Group portfolio in 2012. A brand that has dominated the scene on the market for the last years thanks to the unique aesthetics of its products, its prismatic glass, its glamour and greatly aspirational positioning for its target.

Hip Hop, the iconic watch of the 80s that was revived in 2010 with equal success. A unique product for its design features, its range of colors and the use of innovative materials, for its interchangeability and waterproofness.

Wyler Vetta, a historical brand that since 1896 has been synonym with tradition, elegance and high quality; a brand that combines classicism and refinement with a touch of modernity and originality.