Hip hop watches challenge

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Hip Hop Watches Challenge” will be accepted.

For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to design a new watch with handles with interchangeable strap and case, with a unisex style, redesigning and entirely reinterpreting the concept of the Hip Hop Hero watch with a new iconic product. The watch may be redesigned in every part and element, including:

- Case

- Adjustable strap and closure

- Dial

- Crown

- Hands

For more information on the customisable elements and on the concept of interchangeable strap watch Hip Hop Hero, you are invited to take a look at the drawing attached in the Material files.

Size: the case of the watch shall be roughly 35 to 40mm large, to meet the requirements of a unisex product. For further indications on the case size and on the other elements, take a look at the document attached in the Material files.

Shapes: you are free to suggest the shapes that most suite your project idea for the new iconic watch, preferring rounded and minimal shapes. At your discretion, you may also change the current rounded shape of the case, always keeping in mind the feasibility requirements for the industrial production processes.

Style: your watch shall have a distinctive style, summarised in a carefully designed product, minimal, practical and comfortable to wear. The watch shall be suitable for every moment, from the office to a cocktail with friends. A unisex product, able to distance itself from the feminine character of the current version, in order to address a broader audience. The style shall fully reflect the target it addresses, as further specified in the Target paragraph. For more information on the style, we invite you to take a look at the Brand book attached in the Material files and to the Hip Hop Watches website.

Colours: the colour is a founding aspect of the Hip Hop character, accordingly your watch may be available in a wide range of different colours, to create a different look for every day. For the purpose of the contest, you are invited to suggest a single-colour and solid-colour strap, avoiding the use of graphics printed on the watch. You may also explore different combinations of colours playing with the interchangeability between the case, that may have different colours, and the strap.