Unleash Your Inner Food Ninja with SOKO SOKO Japanese Cuisine - The Ultimate "Cuisine Dojo" Experience!

SOKO SOKO, a cutting-edge Japanese food brand that blends tradition with modernity, has recently launched its innovative product range in a new dining space. The brand, which embodies the concept of "Washishiyoudao" and the creative inspiration of "Japanese Food Dojo," seamlessly integrates Japanese cultural essence and delicate cookery in a novel catering space.

In this new dining space, customers are invited to experience the brand's unique take on Japanese cuisine, which includes oshi-sushi, sashimi, stewed dishes, light meals, and beverages. Holding up the value of "eating Japanese cuisine in the right way" and presenting in a creativity of "Cuisine Dojo," SOKO SOKO's product range is a fusion of professional cooking techniques, natural ingredients, exquisite shapes, and fine tableware.

The dining space, which takes inspiration from the concept of "Tao" in the brand's philosophy, is a modern interpretation of a traditional Japanese dojo. The design seamlessly integrates Japanese Dao culture with the way of cooking, and the visual language used in the design interprets the concept of the brand.

The logo, which fuses calligraphy into modern fonts, is a perfect representation of the brand's blend of tradition and modernity. The fillet design softens the overall presentation while retaining the charm of Japanese style, making it a perfect fit for the brand's innovative take on Japanese cuisine.

SOKO SOKO's new dining space is a perfect destination for those seeking a unique and authentic dining experience that seamlessly blends tradition and modernity. With its innovative product range, expertly crafted dishes, and exquisite tableware, SOKO SOKO is redefining the way we experience Japanese cuisine.

SOKO SOKO Japanese Cuisine by SORA is not your typical restaurant. The restaurant's design and branding are so unique that it has gained the attention of many architectural journalists. The restaurant's design was inspired by the concept of a "Dojo", a space for martial arts training. This concept is reflected in the restaurant's spatial layout, which is explicitly divided into different functional areas.

The brand's name is also unique. The letter K in SOKO SOKO is anthropomorphic, and the k is rotated clockwise to simulate the appearance of a person studying kendo. This gives the brand a distinct and memorable look. In addition, the brand's auxiliary graphics are created with Japanese-style brushstrokes, adding a touch of Japanese culture to the design.

▼Overview of the dining area B  © YUANSTUDIO

The warm yellow color used in the brand's color scheme embodies the sense of satisfaction brought by the brand's symbol "≥" (greater than), as well as the warm color tone of wooden Japanese furniture. This color scheme adds to the overall ambiance of the restaurant and creates a warm and welcoming atmosphere.

The spatial design of the restaurant is also noteworthy. The inner kitchen is merged with an open way, and the overall position is placed at the front of the space. This creates a strong sense of mass and gives visitors a certain visual impact. The open shelf in the front also serves as part of the display, allowing people moving in the space to be part of the overall experience.

In terms of spatial layout and façade display, we merged the inner kitchen with an open way and placed this area in the front part of the whole space to give visitors more visual impacts and block senses even though when they haven’t entered here yet. At the same time, we put the open kitchen in the front showing people’s internal activities, in this way, the customers could feel the space itself as well as people’s interaction inside.

Greater than or equal to good.Greater is better.

SOKO SOKO's brand building has always run through the word "Tao". The dojo is a place where martial arts, fine arts, and artistic attainments are integrated. It fits with the sense of relaxation and neatness that the brand wants to express. The attitude of refinement, breakthrough and refinement, endows products and environment to convey to every customer.

The spirit of “Dao” goes through the whole brand building of SOKO. Dojo is a grand place with martial arts, fine arts and art works, which accords with the brand’s image of flexibility and neatness. And the brand conveys the attitude of refinement, breakthroughs and meticulousness to every customer through its products and environment.

As the food industry continues to evolve, the demand for unique and flavorful cuisine remains at an all-time high. SOKO SOKO Japanese Cuisine by SORA is a brand that has managed to rise above the competition with its hand-cooked dishes that offer a taste experience beyond what customers might expect from the price point.

This vision has been instilled into the brand and is reflected in the carefully crafted dishes that incorporate multi-cultural elements. The attention to detail and the use of fresh, quality ingredients ensure that the food is not only delicious but also satisfying, creating a sense of fulfillment that exceeds the actual cost of the meal.

SOKO SOKO has made it their mission to maintain this intentional skill and create a "Cuisine Dojo" experience that is unlike any other. Their commitment to hand-cooked food that surpasses customer expectations is a testament to their dedication to providing a unique and enjoyable dining experience.

For those who appreciate fine cuisine and crave a dining experience that goes beyond the ordinary, SOKO SOKO Japanese Cuisine by SORA is a must-visit. With their vision and commitment to excellence, it's no wonder they have become a popular destination for foodies and culinary enthusiasts alike.

Project Name: SOKO SOKO

Project Type: Japanese Cuisine

Designer: SORA

Company Website: www.sorabrand.com

Contact Email: info@sorabrand.com

Project Design: 2022

Completion Year: 2022

Design Team: SORA

Project Address: Longhua, Shenzhen, Guangdong Province Building

Area: 300㎡

Photography Copyright: YUAN STUDIO

Partner: SORA: Brand Planning/Brand Design/Space Design Construction Party: Hangzhou Pinshang Mingyu Decoration Engineering Co., Ltd.

Client: SOKO SOKO

materials: patterned wood, carbonized wood, cement board, etc.