From street art to murals: INO's subversive interventions in urban spaces

The main topic of my research of the Greek street art scene was its synergies with the reactions expressed by anti-capitalist and anti-globalization movements. In this pattern, its most vocal proponent, INO, an anonymous muralist from Athens, coined the provocative term "brandalism" to initiate a new artistic practice aimed at cause antipathy towards the corporate branding of modern metropolises. If graffiti writers in the 1970s in New York City tried to "spray-bomb" public infrastructure with a single interpretation of symbols , contemporary Athenian street artists wanted to directly attack commercial urban media by subversively processing images, slogans and icons. However, despite the efforts of the street artist to be declared an undesirable participant in urban vandalism, many street artists have become recognized as a kind of urban brands. INO is certainly one of the most important and most creative actors of this artistic and cultural phenomenon.