Marketing
Design and branding strategies that communicate value and build identity for businesses and experiences.
Marketing in design encompasses the visual and spatial strategies that communicate a brand's purpose and values to its audience. This includes branding systems, retail environments, and experiential design that shape how people perceive and interact with products and services.The community explores marketing through built projects including restaurant and café identities, retail infrastructure concepts, and brand adaptability across different contexts. Members examine how design decisions influence customer experience and brand recognition in competitive markets.
