Cocoon

Junwoong Seog is a director and chief designer of design studio 'BY SEOG BE SEOG' based in Seoul, Korea. 'BY SEOG BE SEOG' is developing various design activities based on interior design. 'BY SEOG BE SEOG' is important to connect the past, present, and future of Seoul where the studio is located and shows it through the project. 'BY SEOG BE SEOG''s projects are constantly published in world-class webzines such as 'Dezeen' and 'Archdaily'. In addition, 'BY SEOG BE SEOG' is making progress in global awards such as "Frame Awards" and "Dezeen Awards". Currently, 'BY SEOG BE SEOG' is being introduced to the world beyond South Korea.

A registered Architect in the Technical Chamber of Greece (TEE-TCG), Alexandros graduated from the University of Westminster Architecture courses BA Honours (RIBA Part I) & MArch (RIBA Part II) in London. While undertaking the Professional Studies (RIBA Part III) at the Architectural Association, he worked for renowned architecture firms in London (Porphyrios Associates, Conran and Partners) involved in residential, academic & hospitality projects. He then moved to an architecture firm in Rotterdam (NIO architecten) as a Project Architect of various infrastructure & residential projects and participated in several awarded international competitions and workshops. Upon his return in Athens he joined architectural companies focusing on residential, office and hospitality projects (Manetas Architects, aa associates, Panas Group). He continued in his private practice by carrying out a number of notable projects, such as office buildings, hotels, residences, retail shops and restaurants, before becoming a member of the A&M team in 2015. With methodical work and team spirit, Alexandros leads a team of architects and designers from the position of Design Leader and coordinates the design stages of projects with particular demands and specifications, always achieving the desired, the possible and the unique outcome.