STARAY Store by Fununit Design&More: A Breathable Retail Space Bridging Technology and Nature

Reimagining Retail Design Through 3D Printing Innovation

The STARAY Store, designed by Fununit Design&More, redefines the relationship between technology, architecture, and everyday life. Located in Hangzhou’s OōEli district, this 120-square-meter retail space embodies the spirit of STARAY—a brand that transforms 3D printing into an integral part of daily experience. The design concept explores how technology can be seamlessly integrated into spatial form, creating an immersive environment that feels alive, breathable, and constantly evolving.

Penetrating Boundaries: Constructing “Air” as Architecture

Inspired by the theme of “freedom and breath,” the architects set out to create a rapidly constructed spatial system that could interact fluidly with Renzo Piano’s architectural framework at OōEli. Beneath the building’s eaves, a lightweight spatial curtain wall emerges—composed of detachable uprights that are both anchored and suspended.

This design blurs the distinction between interior and exterior, visually and physically connecting the retail space to its architectural surroundings. The result is a porous boundary that encourages movement, transparency, and interaction between visitors and the space itself.

A Dialogue with Light, Mist, and Shadow

The installation extends through the existing structure—half inside, half outside—acting as both architecture and furniture. Inside, it transforms into a series of seats for customers to try on footwear. Outside, it interacts dynamically with sunlight, mist, and greenery, creating a “breathing space” where passersby can pause and enjoy the atmosphere.

This dual function highlights how architectural design can become an organic extension of brand experience, merging nature, comfort, and community engagement in a single gesture.

Vision as Wind, Structure as Air

Fununit Design&More conceptualized the store as a spatial experiment of matter, air, and comfort. Using sustainable materials and 3D-printed lattice structures, the design mimics molecular forms, extending into space like a woven fabric of air. The architecture itself becomes a tangible diagram of invisible forces, revealing how technology can express softness, flexibility, and ecological balance.

Inside the Molecular Field

Within this “architectural molecular structure,” elements such as foam rods and climbing ropes merge to form a tactile environment. Visitors are invited to feel as though they are stepping inside a pair of breathing shoes—a metaphor for movement, adaptability, and the fusion of the human body with design technology.

The spatial field feels irregular yet harmonious, expressing an ecological coexistence between human interaction, material form, and structural rhythm. It’s not just a retail store—it’s an architectural ecosystem that visualizes how design innovation can breathe life into commercial environments.

 Redefining the Future of Retail Architecture

The STARAY Store by Fununit Design&More represents a new generation of retail architecture—one where 3D printing, spatial experimentation, and sustainable design converge to create experiences rather than mere spaces. By transforming air, light, and material into design tools, the architects have crafted a poetic narrative of motion, technology, and sensory immersion that pushes the boundaries of how we perceive architecture in the digital age.

All photographs are works of AOGVISION