Heriitage Popup at New Delhi, India
The new colour identity of the South extension of New Delhi is “yellow”. The space takes a dip in yellow–from the floors to the interiors, awakening the happy shopper inside every visitor with the colour's sunny character. The yellow mellow tickles the senses in a bold statement, while providing a vibrant monolithic backdrop for the haute couture.
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The interior
The hide and seek of simple, clean lines makes the visitor float about the yellow continuum.
The exterior
Standing out from the cluttered cityscape is the bright pop of yellow that becomes the voice of the brand “Heriitage” and all of its haute couture.
The spatial setup
The entirety of the space talks about the face of yellow—its take on illusion and intensities—to give an edge to the retail regularities in a place as evolving as New Delhi.
The monochrome shelving
The spatial shell may not have a meaning in itself, but it gives meaning and importance to the objects which it encases.
The entrance
The name strikes a visitor’s eye with a neon lit flag signage while the colour-encased glass storefront takes the stage and looks like it is all set to sing the prelude of Yellow by Coldplay.
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