The Promontory
The Promontory is a plant store which challenges the evolving retail trends amidst the global pandemic by minimizing the use of technology, whilst still providing a safe and intimate shopping space for customers.
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The project shows clear skill at corporate, conventional architecture being built today. For the future, however, we will need to expand beyond these conventions, or strengthen their conceptual and architectural focus. The idea of a primitive building for plants is a really fascinating starting point and one that could have a rich set of architecture or non-architectural outcomes, which I would suggest to re-think and challenge your conventional understanding of what COULD BE for a primitive architectural thesis and aesthetic in space, form and materiality relationships - not what currently IS as a ubiquitous commercial for-profit building design with no basis in architectural history or any significant paradigmatic shifts.