4WinnerVelasca Farm‘Velasca Farm’ is inspired by the once-popular online planting game. The design aims to create a natural building facade, while guiding people to live a healthy life and creating an ecological urban environment.
34People's Choice AwardCITY SHOWROOMCity showroom uses interactive digital facade to activate the commercial vitality of Milan fashion industry. We create a changeable adaptive façade with LED screens to display narrative stories and rich advertising images, so that people can feel the development of Milan's fashion culture and activate the vitality of the region.
4Editor's ChoiceMILAN LIGHTHOUSETorre Velasca can gather information inwardly, also can scatter outward to generate influence. The city is regarded as a "museum", and a series of public spaces become "exhibits". The digital facade juxtaposes and superimposes various public spaces in Milan, and people trigger the explanation of the "exhibits" at the corresponding places.
5Editor's ChoiceConcerto di MilanoTorre Velasca is no longer silent, it has a direct dialogue with the citizens. The silent protector becomes an elegant listener and communicator.
25Editor's ChoiceHive MindThe traditional digital facade is the product of consumerism. Most of the contents displayed cater to the mainstream values, and its significance and function have great limitations. Our design maximizes the activation of local space by introducing drones with a greater emphasis on human interaction.
1Editor's ChoiceGLOW-A-VINEGlow-A-Vine is a digital façade system that uses perennial vines (Clematis Bees Jubilee), LEDs and photosynthesis to create a dynamic digital and natural display system.
13Editor's ChoiceHide n Seek (Prima Facie)The project is inspired by the historical criticism around the Velasca but can accomodate all the contemporary hot topics; the narrative unfolds over 24 hours linking the day and night layouts of the building. The new facade is covered externally with a mirroring film which makes the Velasca disappear depending on the panel's layout and the hour of the day.
7Editor's ChoiceCollective MemoryThe background of this project is based on the combination of traditional and modern urban space in the center of Milan, Italy, and the responsiveness, performance and interactive entertainment of the lighting value generated by the fusion of the complex and long past and the present.
