Prima Facie

Digital facade design for our cities’ urban fronts

Milan, Italy

Brief Grants Schedule Awards & Fees Jurors Partners Discussion Entries (8)Leaderboard Rules & Guidelines

Winner

1 Entry

Huiqin and 4 others

Velasca Farm

‘Velasca Farm’ is inspired by the once-popular online planting game. The design aims to create a natural building facade, while guiding people to live a healthy life and creating an ecological urban environment.

People's Choice Award

1 Entry

Jingjing and 5 others

CITY SHOWROOM

City showroom uses interactive digital facade to activate the commercial vitality of Milan fashion industry. We create a changeable adaptive façade with LED screens to display narrative stories and rich advertising images, so that people can feel the development of Milan's fashion culture and activate the vitality of the region.

Editor's Choice

6 Entries

YaNing and 5 others

MILAN LIGHTHOUSE

Torre Velasca can gather information inwardly, also can scatter outward to generate influence. The city is regarded as a "museum", and a series of public spaces become "exhibits". The digital facade juxtaposes and superimposes various public spaces in Milan, and people trigger the explanation of the "exhibits" at the corresponding places.

远晴 and 5 others

Concerto di Milano

Torre Velasca is no longer silent, it has a direct dialogue with the citizens. The silent protector becomes an elegant listener and communicator.

文睿 and 5 others

Hive Mind

The traditional digital facade is the product of consumerism. Most of the contents displayed cater to the mainstream values, and its significance and function have great limitations. Our design maximizes the activation of local space by introducing drones with a greater emphasis on human interaction.

Indrit

GLOW-A-VINE

Glow-A-Vine is a digital façade system that uses perennial vines (Clematis Bees Jubilee), LEDs and photosynthesis to create a dynamic digital and natural display system.

Luca and Alessandro

Hide n Seek (Prima Facie)

The project is inspired by the historical criticism around the Velasca but can accomodate all the contemporary hot topics; the narrative unfolds over 24 hours linking the day and night layouts of the building. The new facade is covered externally with a mirroring film which makes the Velasca disappear depending on the panel's layout and the hour of the day.

鍾金寶

Collective Memory

The background of this project is based on the combination of traditional and modern urban space in the center of Milan, Italy, and the responsiveness, performance and interactive entertainment of the lighting value generated by the fusion of the complex and long past and the present.

Similar Competitions

Discover competitions you might be interested in

Hosted by UNI

UnIADA '26

The Global Benchmark for Architecture Dissertation Awards

Prize Pool:USD 1,000

Registration ends: June 30, 2026

Submission ends: July 1, 2026

Worldwide