Botteh Store: A Fusion of Persian Heritage and Contemporary Architecture by Felipe Hess Arquitetos

Botteh Store, designed by Felipe Hess Arquitetos, is a remarkable retail space in São Paulo that seamlessly integrates Persian heritage with contemporary architectural principles. More than just a rug store, the project reflects the Iranian heritage of its owner while introducing innovative design approaches that transcend traditional styles.

Architectural Vision: Reinterpreting Persian Heritage

Felipe Hess Arquitetos approached the project with a unique challenge: to create a space that honors Persian architectural traditions while maintaining a modern aesthetic. The design draws subtle inspiration from elements like:

• Brickwork and Arches: Evoking Persian architecture in a contemporary manner.
• Mashrabiya Details: Adding texture and elegance to the façade.

By avoiding a direct replication of traditional styles, the architects created a poetic reinterpretation that resonates with both cultural authenticity and modern sophistication.

Interior Design: Where Rugs Become Art

A Gallery of Persian Craftsmanship

The store interiors are designed as a gallery, transforming rugs into captivating exhibits. Key elements include:

• Half-Arch Pillars: Rugs are displayed hanging from these unique structures, creating a striking visual interplay.
• Natural Light and Ventilation: A lateral garden with a retractable roof ensures ample light and airflow throughout the building, even in the basement.

Sustainable and Urban Serenity

The Rooftop Oasis

The rooftop terrace features a green space that offers a tranquil escape from the bustling urban environment of São Paulo. This element adds to the building's sustainability and biophilic design, blending nature and architecture harmoniously.

A Global Design Statement

Botteh Store stands as a celebration of architectural fusion, drawing from Persian cultural roots while embedding itself seamlessly into the Brazilian urban fabric. The project is an exemplar of how architecture can transcend borders, merging tradition and innovation in a deeply authentic way.

Key Project Details

• Location: São Paulo, Brazil
• Architects: Felipe Hess Arquitetos
• Year: 2023
• Key Features: Brickwork, arches, mashrabiya, retractable roof, rooftop garden.

An Architectural Masterpiece Bridging Cultures

Botteh Store is more than a commercial space; it is an architectural narrative of migration, heritage, and modernity. Felipe Hess Arquitetos has crafted a unique experience that celebrates Persian culture while innovating within a contemporary context.