Seolhaeone Clubhouse Architectural Expansion: Redefining Golf Club Design by JOHO ArchitectureSeolhaeone Clubhouse Architectural Expansion: Redefining Golf Club Design by JOHO Architecture

Seolhaeone Clubhouse Architectural Expansion: Redefining Golf Club Design by JOHO Architecture

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UNI Editorial published Story under Architecture on Feb 13, 2025

Introduction to the Seolhaeone Clubhouse Architectural Expansion

The Seolhaeone Clubhouse Architectural Expansion, designed by JOHO Architecture under the leadership of Jeong Hoon Lee, is a landmark project located in Gangwon-do, South Korea. Completed in 2022, the project transformed the existing Seolhaeone Clubhouse into a modern architectural statement that seamlessly integrates functionality and aesthetics. With a total area of 8,403 square meters, this architectural intervention responded to the operational demands arising from the golf course’s expansion, while introducing spatial efficiency and a visual identity that redefines golf clubhouse architecture.

Master Planning and Functional Upgrades

The architectural expansion of Seolhaeone Clubhouse was driven by the necessity to accommodate growing membership needs, enhance visitor experiences, and streamline operational circulation. The project was far more than a standard clubhouse remodeling; it functioned as a comprehensive master plan overhaul. The architects tackled traffic flow issues, locker room shortages, dining space limitations, and cart storage deficiencies. Each spatial challenge was met with an integrated design approach that optimized horizontal and vertical expansion strategies.

Structural Expansion and Locker Room Reconfiguration

Addressing the growing demand for locker space became a central design focus. The first floor was reconfigured to house men’s lockers, while a vertical expansion above it created a dedicated women’s locker room on the second floor. During the winter season, the layout allows flexibility, enabling the first-floor lockers to serve both men and women, optimizing the space’s adaptability.

Restaurant Expansion and Multi-Purpose Spaces

The existing east-facing restaurant underwent significant expansion, integrating a new terrace area that offers panoramic views of the golf course. This extension created a multi-functional dining space capable of accommodating both club members and general visitors. The southern zone of the clubhouse was further expanded with an annex, incorporating a starter house and private dining rooms, catering to diverse customer needs.

Architectural Language and Symbolic Roof Forms

A key visual transformation of the Seolhaeone Clubhouse Architectural Expansion lies in its roof design. The front canopy and expanded roof mass were conceived as a fusion of gable and flat roof forms, resulting in a distinctive architectural identity. These bold rooflines were designed to serve as a new visual symbol for Seolhaeone, distinguishing it from conventional golf clubhouses in South Korea.

Skylight Integration and Natural Light Enhancement

The expansion project emphasized daylighting strategies to enrich the interior ambiance. Skylights were integrated into the roof structure at varying depths, allowing natural light to penetrate and create dynamic lighting effects throughout the interior spaces. This sensitive lighting approach introduced brightness and spatial continuity, ensuring that the expanded areas seamlessly merged with the existing clubhouse.

Materiality and Facade Articulation

The western facade, which serves as the main arrival point for visitors, was clad in wood, imparting warmth and a natural aesthetic. The eastern facade, facing the starter house, introduced a contemporary touch with a curved metal eave, representing a modern reinterpretation of traditional Korean architectural forms. A wooden corridor was added to connect the clubhouse entrance to the Seolhae hot spring and golf-tel, acting as a unifying axis that reinforced the Seolhaeone master plan vision.

Seamless Integration of Architecture and Landscape

The Seolhaeone Clubhouse Architectural Expansion achieves a harmonious relationship between built form and landscape. The wood-clad elements reflect the natural environment, while the strategic placement of terraces and open spaces fosters visual engagement with the golf course. This integration of architecture and nature exemplifies contemporary hospitality design, where luxury amenities coexist with serene natural surroundings.

Redefining the Future of Clubhouse Architecture

The Seolhaeone Clubhouse Architectural Expansion by JOHO Architecture transcends conventional clubhouse renovations. It represents a holistic reimagining of golf club architecture, emphasizing spatial fluidity, material authenticity, and functional versatility. By addressing operational challenges while elevating the user experience, this project stands as a benchmark for modern clubhouse design in South Korea and beyond.

A New Standard in Clubhouse Design

The Seolhaeone Clubhouse Architectural Expansion is more than an architectural facelift; it is a comprehensive design intervention that harmonizes functionality, aesthetics, and user experience. Through vertical and horizontal expansions, strategic use of light, and thoughtful material choices, JOHO Architecture has redefined the architectural language of golf clubhouses, setting a new standard for hospitality architecture in Asia.

All Photographs are works of ARCHFRAME 

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