Casa Pich i Pon – LOOM Plaza Catalunya

Adaptive Reuse and Historical Preservation

Casa Pich i Pon, located in the heart of Barcelona at Plaza Catalunya, is a remarkable example of adaptive reuse architecture. SCOB, in collaboration with Sergi Carulla Altadill and Oscar Blasco Lázaro, undertook the renovation of six out of eight floors, including terraces that offer panoramic views of the city. The project celebrates Novecentismo aesthetics, emphasizing open, flexible spaces, natural light, and the revival of noble materials using traditional craft techniques.

The architects focused on restoring original elements such as columns, patio carpentry, and access doors, preserving the heritage of Puig i Cadafalch’s historic intervention. Original floors and ceilings were carefully analyzed, with some reproductions respectfully maintained to retain historical authenticity while enhancing functionality.

Spatial Design and Interior Concept

The design concept centers on open, collaborative workspaces along the building’s facades to maximize natural light and visual connection to the city. Central areas, naturally traversed by occupants, are dedicated to shared workstations, promoting spontaneous collaboration and intellectual exchange.

Interior aesthetics combine elegance and simplicity. Geometric patterns in coffered ceilings and pavements are reinterpreted from historical motifs, while interior “windows” in ceilings and walls highlight original structures and materials. Wood, cork, leather, and rope are harmoniously paired with earthy ceramics, natural tones, and accent colors to create a warm, home-like environment.

Furniture in communal areas aligns with the noble materials of the interiors, mixing vintage pieces and contemporary designs. Workspaces remain minimalist yet inviting, with white voile curtains softening boundaries between work, culture, and leisure.

Cultural Heritage and Graphic Identity

SCOB collaborated with illustrator Mister Andreu to create a new series of illustrations highlighting Puig i Cadafalch’s most iconic works in Barcelona. These artworks, displayed in common areas, celebrate the city’s rich architectural heritage. Graphics and signage are inspired by Aloma typography, reflecting the Novecentismo movement and the literary heritage of Mercè Rodoreda.

Terraces and Outdoor Integration

The terraces are signature elements of the project, combining functional workspaces with relaxing outdoor areas. Inspired by traditional Barcelona galleries and terraces, the furniture and vegetation create versatile zones for meetings, leisure, and social interaction, while taking full advantage of city views.

Craftsmanship and Materials

All restoration and interior works were executed using specialized local workshops, including carpenters, marble workers, upholsterers, and ceramists. The project emphasizes sustainability, local craftsmanship, and high-quality materials, bringing historical elegance into a modern office context.