PINGA ÃO Store: Innovative Retail Design in Downtown São Paulo

Located in the vibrant Centro Histórico de São Paulo, the PINGA ÃO Store, designed by CLUBE and Marc do Nascimento, exemplifies contemporary retail architecture that merges functionality with sculptural aesthetics. Covering an area of 60 m², this 2024 project demonstrates how geometric interpretation, material innovation, and spatial curation can transform a small urban corner into a dynamic retail experience. Photographed by Marina Lima and Javier Agustin Rojas, the store’s design narrative unfolds through both its interior and exterior architectural features.

Geometric Interpretation and Material Innovation

Inspired by the iconic curvilinear forms of Oscar Niemeyer, the store incorporates a metallic biombo crafted from natural aluminum profiles and reused galvanized steel sheets. This inventive structure mirrors the storefront’s curves while deconstructing them into straight, modular segments. Strategically placed openings and mirrors disrupt the regular pattern, creating visual interest and offering flexible functionality. Serving as a display for clothing and objects, the biombo also acts as a privacy mediator, doubling as a large dressing room in one of São Paulo’s busiest urban corners.

Lighting and Spatial Dynamics

The store’s lighting design amplifies its architectural narrative. Tubular lamps, mounted overhead and radiating from the central pillar at 45-degree angles, align perpendicularly to the main entrance. This setup highlights the diagonal corner passageway, naturally guiding visitors while enhancing visual connections between the Copan Building’s internal street, Pivô Art and Research galleries on the first floor, and a bookstore café on the ground floor. The integration of steel cables for hanging merchandise reinforces the spatial openness while maintaining a functional retail layout.

Functional and Experiential Design Elements

Every element in the store is carefully considered, from cashiers and storage areas to fitting rooms, curtains, clothing racks, and plastic shelves. Together, these components reconstruct the retail space not only as a functional shop but also as a scenographic and exhibition-like environment, offering visitors an immersive shopping experience that balances aesthetic appeal and usability.

All photographs are works of Marina Lima, Javier Agustin Rojas