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Phygital HORECA Experience Design

Q: What is "Phygital HORECA Experience Design" about?

This article covers topics related to Interaction Design. A leading international coffee producer, together with Desall, invites you to research the most innovative phygital interaction models currently available on the market

A leading international coffee producer, together with Desall, invites you to research the most innovative phygital interaction models currently available on the market

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Desall Srl published Story under Interaction Design on Aug 6, 2026

A leading international coffee producer, together with Desall, invites you to research the most innovative phygital interaction models currently available on the market, including through fieldwork in HORECA venues. The objective is to identify experiences and services capable of connecting physical consumption moments with digital interactions, enhancing the customer journey, strengthening brand-consumer relationships, and generating tangible business value.

The activity includes field research and an analysis of international benchmarks in fast-growing segments, aimed at identifying replicable models already available on the market. The research shall document the main physical and digital touchpoints, activation triggers, enabling technologies, and their role throughout the customer journey.

Based on the evidence collected, participants shall then define and present an original phygital concept for the coffee sector.

For more info: https://bit.ly/Phygital-HORECA-Experience

Contest Timeline

Upload phase: 31 July 2026 – 29 October 2026 (1:59 PM UTC)

Concept review: 15 September 2026 (1:59 PM UTC)

Client voting: from 29 October 2026

Winner announcement: approximately by the end of February 2027

Eligibility Criteria

Participation is free and open to creative talents of any nationality aged 18 or over. Participants may submit one or more projects; however, only projects submitted through the dedicated contest upload page on www.desall.com will be accepted

Desall Srl

Desall is an open innovation platform that connects prestigious brands to a community of designers and creatives with different cultural backgrounds and from a wide range of creative industries. The platform allows for participatory design and project development through bespoke contests that are organised, launched and promoted by Desall in collaboration with its clients. Contest participants are part of Desall’s growing community, a creative powerhouse of over 150K members which is able to provide high-quality solutions for every product development phase requested by the client - from concept to product design, from naming to packaging. Thanks to its sister company Factory08, since 2018 Desall is also able to offer product industrialization services, with a focus on engineering and development of industrial automation equipment that is in line with the latest standards of the industry 4.0 technology. As of today, Desall has launched over 250 activities, promoting the creation of more than 42K creative projects.