Phygital HORECA Experience Design
A leading international coffee producer, together with Desall, invites you to research the most innovative phygital interaction models currently available on the market
A leading international coffee producer, together with Desall, invites you to research the most innovative phygital interaction models currently available on the market, including through fieldwork in HORECA venues. The objective is to identify experiences and services capable of connecting physical consumption moments with digital interactions, enhancing the customer journey, strengthening brand-consumer relationships, and generating tangible business value.
The activity includes field research and an analysis of international benchmarks in fast-growing segments, aimed at identifying replicable models already available on the market. The research shall document the main physical and digital touchpoints, activation triggers, enabling technologies, and their role throughout the customer journey.
Based on the evidence collected, participants shall then define and present an original phygital concept for the coffee sector.
For more info: https://bit.ly/Phygital-HORECA-Experience
Contest Timeline
Upload phase: 31 July 2026 – 29 October 2026 (1:59 PM UTC)
Concept review: 15 September 2026 (1:59 PM UTC)
Client voting: from 29 October 2026
Winner announcement: approximately by the end of February 2027
Eligibility Criteria
Participation is free and open to creative talents of any nationality aged 18 or over. Participants may submit one or more projects; however, only projects submitted through the dedicated contest upload page on www.desall.com will be accepted
Popular Articles
Popular articles from the community
David Ortega Stacks a Two-Story Mexico City Penthouse Around a Steel Stair and a Pergola-Shaded Roof Terrace
In Colonia Roma, a 300 m² penthouse uses oak joinery, a planted steel stair and a slatted roof pergola to make a new-build apartment feel like a house.
David Macias Steps a Doorless Stone and Plaster House Down a Tropical Colombian Hillside
In the humid hills of Colombia, Threshold House replaces the front door with an open void and terraces its 850 m² down the slope instead of fighting it.
Jaramillo Van Sluys Arquitectura and Urbanismo Turn a Demolished Registry Lot in Quito into an Orchard Plaza
In Quito's Centro Histórico, a 2,800 m² plaza exposes the San Agustín convent wall and redraws its lost Augustinian orchard in volcanic stone.
Cube Design Draws an Ecological Corridor Between Two Shenzhen Hills with the Nankai Building
Beside Shenzhen's container docks, the Nankai Building pairs stacked balconies with a climbing green screen to connect two hillsides across its height.
Similar Reads
You might also enjoy these articles
Vereda Arquitetos Renovates a 40-Square-Meter Apartment Inside Niemeyer's Copan Building
A compact unit in São Paulo's most iconic residential tower gets a material overhaul that pairs exposed concrete with bold blue Formica.
Shakur's House: Exposed Brick as an Interior Organiser in a 168 m² Mashhad Residence
Brick moves indoors in this Mashhad residence, where masonry walls, glass partitions and teal planes sequence a compact home without closing it off.
Day and Night Park: A Time-Based Urban Newsstand in Beijing
A temporary urban newsstand in Beijing blending travel, light, and reading through poetic colors, compact form, and community-focused design.
Modernist Patio Renovation in El Masnou, Barcelona by Oliver Segura Arquitectura + Cebrià Arquitectura
Modernist patio renovation blending tradition and innovation with a movable pool, leveled floors, and Catalan materials in El Masnou.
Comments (0)
Please login or sign up to add comments
No comments yet. Be the first to comment!