Retail of Tomorrow

Nicholas Hofstede, AIA is the Managing Director of Johnston Marklee, joining the firm in 2007. He has led national and international projects across wide-ranging programs for museums, arts, education, residential, and commercial, including the Menil Drawing Institute in Houston, Texas, the renovation of the Museum of Contemporary Art in Chicago, the UCLA Graduate Art Studios renovation and expansion in Los Angeles, and the interiors for the Dropbox Global Headquarters in San Francisco. Nicholas has also directed the design development and management for numerous Johnston Marklee-designed retail environments for global brands including Holly Hunt, Chan Luu, Theory, and Artek.

Tommy Kleerekoper (’72) studied Economics at the University of Amsterdam where he later on discovered his passion for the creative industry. With an aesthetic eye for grand gestures and coherence, Tommy taught himself all he needed to know about interior design. He has an exceptional talent for rugged and spacious imagery and no project is submitted without a super tweaked lighting plan. Together with Sanne Schenk, he founded IDing in 2001 and ventured into a creative though competitive business as an optimist, networker and committed-to-the-job designer. Up until 2010 most projects were hotel & catering industry related. After that the company started to apply their knowledge of hospitality to new territories such as offices, public spaces and homes. The team grew, IDing turned into TANK and with that, they skyrocketed and are now one of Amsterdam’s leading interior design studios with clients like A’DAM TOWER, Hotel Arena, NH Hotels, Adyen, KEUNE, SportCity, and many more. On a personal note: Tommy is an optimist. Persistent, enthusiastic and fun-loving. There is no room for compromise. He’s a solution oriented person, driven and an out-of-the-box thinker. And he gets the job done. Well.

Callum is recognised as a leading retail design expert for cultural and entertainment destinations. His design agency specialises in creating memorable stores that generate revenue and reputation for major institutions around the world. The Lumsden design team are proven experts in retail strategy and design, branding and visual merchandising and their work in the sector has given them a unique and authoritative knowledge of the commercial opportunities and challenges open to cultural and visitor destinations. He is best known for the award winning MoMA Flagship Store (NYC), Tate Modern bookshop and the magical Harry Potter store at the Warner Bros. Studio Tour in London. His recent retail design projects include V&A Dundee, British Museum and M+ Museum in Hong Kong (opens Sept.2021) Callum is an international conference speaker and a visiting lecturer at the ELISAVA University in Barcelona.

Dan Brunn, AIA, founded his Los Angeles-based firm, Dan Brunn Architecture, in 2005. Widely published, Dan’s work includes all retail, hospitality, cultural, and residential projects. The architect utilizes provocative spatial choreography to harmonize light with volume. Inspired by the Bauhaus architecture of his native Tel Aviv, he reinterprets Modernist principles in minimalist designs for living, shopping, and dining. Named a “Rising Star” by Architectural Digest, Dan’s portfolio includes furniture design that addresses the needs of living room, bedroom, and bath with highly functional, sophisticated, and streamlined solutions. His first home project, Flip Flop, has appeared in more that 135 websites and publications internationally. Dan lectures frequently and is a brand ambassador for Bosch. He earned a B.Arch at University of Southern California, and a M.Arch from Harvard University’s Graduate School of Design.

Ángel Verdasco Arquitectos is an architectural studio dedicated to the development of projects, investigation and teaching. The studio focuses on understanding architecture as a multifaceted tool capable of mediating, resolving and channelling social, technical and cultural aspects relevant to every project. Developing a unique kind of architecture. Architecture as a strategic operation that connects people, identities, programmes and territories. The studio’s has obtained various first prizes in architectural competitions like Auditorium Theatre (Guadalajara), Centre of Water and Irrigation (Huesca), Landscape Area in the Tajo River (Teruel) or the restructuring of the Central Market (Melilla). The team’s construction work has been awarded in the XIV and VII Bienal of Spanish Architecture, FAD Prizes, First Anthological Prize of Castilla-La Mancha and the Prize for Architecture Castilla-La Mancha. The works has been widely published (Casabella and Gallery of El Croquis, amongst others). The Official Architects Association of Madrid (COAM) dedicated an Exhibition and a Monograph “Á.Verdasco.A Grammar of Landscape”. Ángel Verdasco directs the studio. Phd Architecture ETSAMadrid with highest qualifications. Associate Professor of Architectural Projects (School of Architecture of Alcalá de Henares. Madrid). He had participated in international lectures, seminars and biennials. He wrote two books about the organicist architect Curro Inza.