FLOS Amsterdam Showroom: A Harmonious Fusion of Light and Space

A Visionary Approach to Lighting Design

Since its founding in 1962, FLOS has been a global leader in innovative lighting solutions, seamlessly blending craftsmanship, technology, and artistic vision. The brand’s latest venture—the FLOS Amsterdam Showroom—epitomizes this philosophy. Designed by ARQUITECTURA-G in collaboration with Sam Chermayeff Office, the showroom redefines the concept of interior lighting by transforming surfaces into dynamic, light-responsive elements.

A Striking Location in an Industrial Setting

Situated outside Amsterdam’s bustling city center, the showroom occupies a third-floor space overlooking a vast water expanse. This unexpected juxtaposition—an ethereal, refined interior within an industrial environment—adds to the intrigue of the design. Visitors are welcomed into an open-plan showroom where light, structure, and materiality converge in a poetic dialogue.

A Multifunctional and Immersive Space

Far more than a traditional showroom, the space embodies a hybrid function, merging domestic and professional environments. The layout fosters an organic flow, featuring carefully delineated zones that serve as a workspace, meeting area, kitchen, and living room. A striking eleven-meter table, doubling as a cooktop and communal workstation, anchors the interior, encouraging interaction and collaboration.

Architectural Innovation: The Steel Envelope

The showroom’s defining feature is its minimalist yet highly technical steel interior, composed of 6mm-thick welded steel plates. This material choice results in a delicate balance—both structurally solid and visually weightless. The steel subtly bends under its own weight, leaning against the raw concrete of the existing structure. This interplay of materials creates a unique spatial experience, where light and reflection enhance the sense of depth and movement.

Light as the Protagonist

The entire showroom is conceived as a canvas for FLOS lighting solutions, with surfaces meticulously designed to capture, reflect, and manipulate light. The satin-white steel backdrop amplifies the visual impact of each luminaire, fostering an evolving interplay between artificial illumination and natural daylight. The space’s fluidity allows for flexible arrangements of FLOS products, ensuring a constantly evolving display that highlights the brand’s commitment to innovation.

A Testament to Contemporary Lighting Design

The FLOS Amsterdam Showroom stands as a testament to contemporary architectural ingenuity and lighting design. By seamlessly integrating form, function, and materiality, ARQUITECTURA-G and Sam Chermayeff Office have created a space that is both aesthetic and experiential. This project underscores how lighting can transform not just interiors but also the way we perceive and interact with space.

All photographs are works of Maxime Delvaux