Provence Showroom by Studio Vincent Eschalier: A Fusion of Haussmann Charm and Modern Design

The Provence Showroom, designed by Studio Vincent Eschalier, reimagines a historic Haussmann building in Paris, transforming it into a bespoke office and showroom space for Bestseller, a global fashion industry leader. With a focus on blending historical elements with contemporary design, this project reflects the Studio’s commitment to timeless aesthetics and meticulous craftsmanship. Completed with a multi-disciplinary approach, the showroom embodies a seamless fusion of Danish minimalism and French elegance.

A Domestic Language of Design

The design concept of the Provence Showroom revolves around a domestic aesthetic that combines rounded forms, soft lighting, and carefully curated furniture. The architecture balances raw and precious materials, creating an atmosphere of warmth and sophistication. This bespoke approach highlights the client’s identity and transforms the space into more than just a workplace—it becomes a living experience.

Custom-designed clothing racks by MVE-Collection, the studio’s design branch, add a unique layer of identity to the space. These racks, crafted from brushed steel and varnished oak, embody both tradition and innovation, complementing the minimalist yet bold architectural language.

Preserving Haussmann Heritage

The Haussmann building’s rich history is celebrated throughout the design. Load-bearing walls of century-old brick and stone are preserved and juxtaposed with contemporary elements like curved aluminum staircases and mirrored ceilings. By retaining and enhancing structural features, the project pays homage to the building’s heritage while embracing modernity.

The design enhances the building's transparency, with visible openings that invite natural light into the space. Curtains diffuse light from the windows, creating a soft and inviting ambiance. While the building’s historic partition walls were preserved due to heritage regulations, the Studio creatively opened up intermediate spaces, giving the interior a sense of flow and spaciousness.

Spatial Transformation

The Provence Showroom is a testament to the transformative power of thoughtful architecture. The ground floor features a reception area that opens into a lounge designed for meetings, work, and relaxation. Furnished with sophisticated sofas and dynamic furniture, the space provides comfort and functionality.

The upper floors incorporate mirrored ceilings that amplify the feeling of openness, while the basement, with its restored stone arches and warm wood paneling, serves as a noble yet intimate space. The circulation areas are thoughtfully designed to enhance connectivity and visibility, making the building virtually walk-through, with the courtyard visible from the street.

Materials and Craftsmanship

Materials play a vital role in defining the character of the Provence Showroom. Sheet metal, with its raw aesthetic, is a central element that adds texture and modernity to the design. Aluminum sheeting and brushed steel details contrast with the warmth of wood and stone, creating a balanced and harmonious composition.

The Studio’s technical expertise is evident in its ability to conceal functional elements within volumes and spaces, ensuring that the design remains uncluttered and cohesive. Every detail, from bespoke clothing racks to recycled aluminum door handles, reflects the Studio’s commitment to innovation and sustainability.

The Studio’s Philosophy

Founded in Paris in 2009, Studio Vincent Eschalier has earned a reputation for its bold and complex creations. The Studio’s work spans multiple disciplines, including architecture, interior design, and bespoke product design. Guided by high standards and a passion for timeless creations, the Studio continues to push the boundaries of design.

The Provence Showroom exemplifies this philosophy, offering a space that is both functional and inspiring. By blending tradition with contemporary innovation, the project stands as a landmark of architectural excellence in the heart of Paris.

Conclusion: A Masterpiece of Modern Heritage

The Provence Showroom by Studio Vincent Eschalier is more than a showroom; it is a celebration of Parisian heritage, modern design, and bespoke craftsmanship. With its careful attention to detail and innovative approach, the space offers a timeless environment that bridges the past and the future.