World of Volvo Experience Center by Henning Larsen – A Celebration of Swedish Innovation and Nature

Located in the heart of Gothenburg’s vibrant event district, the World of Volvo Experience Center is a landmark cultural and exhibition space designed by Henning Larsen Architects. Spanning an impressive 22,500 m², this iconic structure embodies the Scandinavian values of freedom, openness, inclusivity, and a deep connection with nature, offering visitors an immersive journey through Volvo’s rich heritage, present innovations, and forward-thinking vision.

The Experience Center’s architectural design is defined by its glulam and cross-laminated timber (CLT) structure, where three striking, tree-trunk-like columns fan outward to support the expansive roof. This design creates a welcoming, forest-like canopy, enveloping visitors in a natural and serene environment while highlighting the beauty and versatility of sustainable timber construction. Materials such as Stora Enso Sylva™ CLT floors, walls, and roof systems reinforce the center’s commitment to eco-conscious design.

Inside, the center offers 4,500 m² of dynamic exhibition space, featuring interactive displays, immersive storytelling, and iconic Volvo vehicles that illustrate the brand’s human-centric and innovative ethos. With flexible event areas capable of hosting up to 1,100 attendees, the venue supports cultural events, conferences, and talks, making it a hub for both inspiration and learning.

The building seamlessly integrates with its surrounding landscape, extending onto an accessible green roof and offering visitors a “right to nature.” Its circular form encourages exploration both indoors and outdoors, ensuring that everyone can enjoy the experience, regardless of exhibition access. Henning Larsen Architects have meticulously woven regional materiality, culture, and natural elements into the design, bringing a piece of Swedish wilderness into the urban fabric of Gothenburg.

The World of Volvo Experience Center also showcases culinary excellence with two dining venues curated by Götaplatsgruppen. Ceno Brasserie welcomes all visitors, while Ceno On Top offers an exclusive experience for conference guests and larger parties. With a focus on locally sourced, seasonal produce, and signature creations by award-winning chef Stefan Karlsson, the dining experience mirrors Volvo’s dedication to quality, sustainability, and innovation.

Martin Stenberg Ringnér, Associate Design Director at Henning Larsen, emphasizes: “Volvo is rooted in Swedish pride for producing and manufacturing quality for everyone. World of Volvo celebrates this heritage and innovation, welcoming its first visitors on Volvo’s birthday.”

The World of Volvo Experience Center stands as a prime example of cultural architecture, sustainable design, and immersive brand storytelling, merging Scandinavian values, timber architecture, and urban landscape integration into a truly iconic destination.

All Photographs are works of James Silverman, Rasmus Hjortshøj