Step inside the futuristic world of Gaga at Shenzhen's Baoan Daqianli store, designed by UND Studio!

Undoubtedly, the hospitality industry has seen a significant transformation in recent years, with a shift towards creating a more holistic experience for customers. The gaga brand, with its philosophy of "full-time hedonism," has taken this trend a step further by creating an oasis outside the busy urban life.

Located in Shenzhen's Baoan Daqianli store, designed by the UND Design Studio, the gaga storefront presents a unique blend of hospitality and commercial architecture. The design is focused on creating a community space where people can slow down, enjoy a moment's leisure, and find joy in life.

To achieve this, the exterior wall glass of the building was removed, forming a concave-convex relationship with staggered peaks on the facade. The transparent facade allows the external line of sight to better extend into the space, creating a semi-open community space that fosters social relationships between people.

The application of materials in space is mainly mild wood with green plants, transforming the relationship between people and things from the industrial attribute of the city to the natural attribute. This creates an oasis environment with scenes for the dining space, avoiding giving people a feeling of "efficiency" as much as possible.

The design of the built-in table shows diversity, meeting the dining needs of different groups in different time periods. The soft light just illuminates the dining area, creating a relaxed and natural dining atmosphere. The capture of light and shadow is the best record of the passage of time, reflecting the flow of time and space.

The design of the dining space meets the dining requirements and diverse social needs of different groups of people. The "oasis" located in the city provides a leisure space where people can enjoy all kinds of meals the whole time, responding to the variety of jobs and diversity of social needs.

The Gaga storefront's design presents a light dining and community-based cultural atmosphere, consistent with Gaga's brand philosophy of exploring a truly suitable lifestyle and finding inner balance and happiness. The ceiling's design highlights and strengthens the "complexity" of the smallpox pipeline system through the opening of the plate and the gap between the plates.

The Gaga storefront in Shenzhen's Baoan Daqianli store, designed by the UND Design Studio, creates a unique blend of hospitality and commercial architecture, providing an oasis outside the busy urban life where people can find joy in life.

Project information

Project name: gaga Shenzhen Baoan Daqianli store

Project Location: Daqianli, Shenzhen, Guangdong

The project area: 451 ㎡

Completion time: 2022.11

Project owner: gaga

Design firm: UND Design Studio

Main designers: Ma Yingkang, Ma Yanhao, Zhang Mingtong, Wang Runwei and Huang Shubin

Designers involved in the design: Zhou Haohui, Tan Xuanhua, Chen Xiwen, Mo Shoujue and Huang Shuang.

Main materials: art paintinging, wood grain aluminium plate, wood grain film

Construction Team: Shenzhen Lingshang Decoration Design Engineering Co., Ltd.

Project photography: Xiao Le