Ceremony of Roses Headquarters by 22RE: A Modernist Workspace in Culver City
Ceremony of Roses Headquarters by 22RE transforms a 1950s factory in Culver City into a modern, creative, collaborative, and material-rich workspace.
Located in the vibrant creative hub of Culver City, Los Angeles, the Ceremony of Roses Headquarters is a 7,000-square-foot office transformed by the innovative multidisciplinary studio 22RE. Collaborating with Madeline Denley of Never Far Studios, 22RE reimagined a 1950s vaulted factory into a contemporary, sensuous workspace designed for a leading artist merchandising and brand services company. The result is a harmonious blend of Californian and European modernism, fostering creativity, collaboration, and inspiration for some of the world’s top musical talents.
Modern Industrial Aesthetic Meets Warm Materiality
The headquarters design prioritizes material richness, spatial flow, and functional versatility. Upon entering, visitors are greeted by a custom white oak reception counter and matching bench set against concrete floors, balancing industrial grit with organic warmth. A sculptural Ingo Maurer Lampampe lamp and curated floral arrangements establish a moody, refined tone that resonates throughout the interiors.
Adjacent to the entry, a sunken huddle room offers an intimate space for creative brainstorming. Finished in deep green mohair upholstery and plush carpeting, the room combines retro sensibilities with modern touches. A custom aluminum coffee table, inspired by Oscar Niemeyer, anchors the space, while a glowing Akari pendant light by Isamu Noguchi enhances its sophisticated ambiance.
Collaborative Open-Plan Workspaces
The heart of the office features an open-plan communal workspace with six custom aluminum workstations and Eames Management chairs, set against exposed wood rafters and concrete flooring. Bespoke oak and walnut millwork introduces a refined counterpoint to the raw industrial shell. At the center, a freestanding dark-stained white oak volume houses both a conference room and a dedicated listening room.
The conference room blends a burl wood Deco-inspired table with Pierre Jeanneret chairs, while the listening room is enveloped in walnut and velvet, featuring a six-foot custom sofa and an Akari floor lamp. Carefully angled acoustic ceilings ensure exceptional sound quality, creating a sanctuary for immersive music experiences on vinyl.
Executive Offices and Bespoke Interiors
Executive offices line the perimeter of the building, framed by transparent curtains to maintain visual connectivity across the floor. Each office continues the dialogue between vintage and contemporary, integrating curated design pieces, custom 22RE desks, and artwork to inspire productivity and creativity.
Kitchen, Dining, and Unexpected Details
At the rear of the headquarters, a light-stained white oak kitchen with titanium travertine accents serves as a communal hub, offering a standing coffee bar and dining area with a 22RE-designed aluminum table and custom pony hair chairs. A bold, blue-tiled Japanese ceramic bathroom introduces an unexpected moment of playfulness and visual surprise. Throughout the office, vintage design icons such as Achille Castiglioni, Afra & Tobia Scarpa, Joe Colombo, and Mario Bellini are thoughtfully curated alongside bespoke 22RE furnishings.
The Ceremony of Roses Headquarters by 22RE masterfully fuses industrial heritage with modern design, offering a flexible, inspiring environment that caters to creativity, collaboration, and aesthetic sensibility. From bespoke furniture to curated art pieces and thoughtful acoustic design, the headquarters exemplifies how architecture can elevate a brand’s identity while supporting functional needs.
All photographs are works of Yoshihiro Makino
