Exploring the Intersection of Fashion and Architecture: Inside COZMINE's Unique Hiphop Cultural Experience Store Designed by WHY WOULD

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This article was written by Rojin Bolandbakht and published on uni.xyz, a platform for design professionals and creative thinkers.

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This article covers topics related to Interior Design, Commercial Buildings. Can Fashion and Architecture Collaborate? COZMINE and WHY WOULD's Innovative Approach Says Yes

Can Fashion and Architecture Collaborate? COZMINE and WHY WOULD's Innovative Approach Says Yes

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Rojin Bolandbakht published Review under Interior Design, Commercial Buildings on Apr 5, 2023

A new fashion store has recently opened in a commercial area, designed by the renowned WHY WOULD design firm. This is the second collaboration between the design firm and COZMINE, a brand that combines costume, street dance, and music to create a unique hip hop cultural experience store.

The previous store, which was designed by WHY WOULD, was an offline collection store aimed at community dissemination. However, COZMINE has decided to transform its operations from community dissemination to a public consumer market. As a result, they have invited WHY WOULD to design a new 2.0 offline collection store in a commercial area.

The store is designed based on the concept of a "mining platform," with the aim of extending the street and freedom values of COZMINE to its offline space. The entrance of the store is set with temporary seating areas that blur the boundary between store and public space, attracting more people to stay and participate.

The "mining platform" features a mining train with a full load of mineral resources placed in the space. The store is divided into two parts with a rail, with the carriages of the train undertaking their own respective functions. The platform includes rail, four sets of carriages, and waiting seats, with each cabinet integrating numerous functions such as costume display, wine display and sales, black glue experience display, dressing room, CD experience display, storage room, and cleaning room.

An interesting feature of the store is that the rail divides the store into two parts, and as carriages move to different locations, the functions of the space change accordingly to fit the operation requirements in multiple time ranges. In the morning, the store is fully open, while on both sides of the rail are coffee and costume sales areas; and at night, the space switches to a semi-close status after carriages move to another location, where a bar and street dance theme activity space appears.

According to WHY WOULD, the store is designed to express the inner core ideas of the brand spirit and construct an impressive and unique space suitable for multiple functions. The overall display system design for the space is flexible and mobile, with display shelves that match the brand's temperament and provide good functionality. Each display shelf is a unit that integrates costume and ornaments storage and provides convenience for daily operation through limit signs that pass through the ground.

The new COZMINE fashion store designed by WHY WOULD is an innovative space that blurs the lines between store and public space, offering a unique and exciting shopping experience that is sure to attract fashion and hip hop enthusiasts alike.