TOOGI

The process begins with the investigation, observation and analysis of the activity of the street hawker trade, recognizing the different products that are sold or marketed, for example: prepared foods, confectionery, clothing, sale of fruits and vegetables (agricultural products), among others.

From here, all the variables of each of the activities and the actors involved during the logistics chain of each process were recognized, taking into account as a priority the social impact that the intervention generates for the majority of the people involved, within the On a hierarchical scale, we were able to identify that greater opportunities for intervention were identified in the production and commercialization process of agricultural products.

In Colombia, 3.7 million peasant families are engaged in agriculture, 87% have been affected economically by factors such as: government policies that prioritize the importation of products, little or no access to means of transportation that facilitate the commercialization of food, added to the above factors, the crisis generated by the COVID-19 pandemic.

Based on the conclusions of the research, the decision was made to generate a strategy that links all participants in the process of production, distribution and sale of agricultural products.

Interviews were conducted with 30 street vendors of agricultural products to find out their needs and expectations. We understood the development of their day to day to fully understand the problems and challenges they face, within them is: the distance they must travel to stock up on the product, the high prices of some foods, physical wear and tear during a 8-hour day in a row walking with the cart, the “price war” that they face with other vendors and with small markets located within each neighborhood of the city, generating instability in the amount of daily economic income, the lack of a specific schedule of travel and the way to advertise your product generating discomfort among the inhabitants of the neighborhoods.

We understood that the sales is the main factor in the development of its work based on it, we made an analysis matrix that helped us to conclude the main variables of intervention and redesign of the vehicle: the lack of space for the storage of the time spent choosing and organizing products to create a perceptually "pleasing" display for customers, congestion of products on top of each other causing hasty food damage, lack of display and storage space within the cart, avoiding the option of incorporating more quantity and variety of product.

We also interviewed 50 clients and residents of the neighborhoods, we understood their expectations and requirements within them we found as essential: price, quality and perception of the products, people emphasized the little confidence they feel when buying from street vendors since on several occasions, the products did not meet the quality requirements, for example: physically deteriorated fruits as a result of poor organization in the street vending vehicle. They also showed that the way in which sellers advertise the sale of their products is uncomfortable. Due to the COVID-19 pandemic, a large number of companies completely evolved to the home mode office, virtual work meetings are interrupted by the noise generated by salespeople's ads. The buyers inform us that the lack of organization in the tour hours by the sellers, prevents them from having clarity in the specific moments to make the purchase of the products.

The compilation of the most important information helped us to begin to define the requirements and generate the concepts that were finally incorporated in the redesign of the mobile market cart for agricultural products. We focus on the aesthetic - functional function of the car and the interaction with the seller and its socioeconomic factors. Our proposal focuses mainly on the versatility and efficiency that will provide the seller with the possibility of organizing, distributing and optimizing the space in the cart, to avoid the congestion of the product in the exhibition, classifying them in folding containers that adapt to the space. A rail system is used that allows the expansion of the structure, creating the possibility of displaying more product. At the beginning of the design process, we deviated from the path because we made a proposal that only provided a solution to the functional and aesthetic needs, but did not correspond to the seller's profile or the context, due to the complexity in the production process that increased exponentially the final cost of the car.

 Finally, the development of the strategy is proposed that consists of the integration of a mobile application that will be used by the people involved in the production process (peasant), distribution (truck driver), marketing (street vendor) and purchase of the products. products (customers). The strategy was thought as follows: located in the city of Bogotá, made up of 20 towns, each of them will have a specific number of truck drivers and street vendors. The application will communicate to the truck drivers the place and the information of the farmers who will provide the food for its commercialization, once the driver has the product he will transport it to the city, there the application will assign a supply point for the street vendors They will also be notified with the location of the point of provision of the product, then they will start the route between the streets of the neighborhoods generated by the application, customers will be notified of the proximity of the seller to their residence.

The plan of expansion will focus on the exponential increase in the coverage of all types of street vendors, recognizing specific needs, since one of the main conclusions of the project is that in order to find real opportunities and solutions, one must be very specific regarding the user and their context.