Transforming Workspaces: Inside the Modern Office Design in Gangnam at Genesis Headquarters by COM

In the bustling district of Gangnam, South Korea, the new Genesis Headquarters Office stands as a paragon of modern office design. Engineered by COM, this project not only serves as the operational hub for Hyundai Motor Group's luxury brand but also as a benchmark in contemporary workspace aesthetics.

Design Philosophy and Objectives

Embracing the New Era of Workspaces

Post-COVID-19, the emphasis on workspace functionality has shifted dramatically. Genesis Headquarters by COM exemplifies this transition by morphing traditional office settings into welfare-oriented environments that prioritize the well-being of its occupants. This design initiative supports the idea that office spaces should be an extension of one’s living radius, promoting a balanced lifestyle for all members of the organization.

The Genesis and COM Collaboration

The collaboration between the Genesis Brand Space Team and COM led to the creation of a workspace that embodies the spirit of a startup, with a focus on fostering creativity and collaboration. The interior design simulates the warmth of an artisan’s studio, a place where employees feel inspired and valued.

Key Features of the Design

Innovative Use of Space

The office design by COM removes the conventional barriers of cubicles and closed workspaces, opting instead for high, loft-style ceilings and open floor plans. This design choice enhances the sense of openness and freedom, promoting a more dynamic and flexible work environment.

Lighting and Atmosphere

A standout feature in Genesis Headquarters is the innovative lighting design. The office is equipped with 400 silver pendant lights that cast a warm, inviting glow across the workspace, complementing the natural light that floods in during the day. This setup not only improves the aesthetic appeal but also contributes to a healthier work environment by reducing the harshness often associated with office lighting.

Material and Construction

Warmth Through Materials

Wooden furniture and paneling play a crucial role in the office’s design, creating a cozy atmosphere that contrasts with the modern iron structural elements. The interaction of sunlight with these materials produces dynamic shadows and textures, enriching the space with a lively, ever-changing environment.

Spatial Dynamics

COM’s design introduces various sized spaces that serve multiple functions—canteens, lounges, and informal meeting areas are interspersed with pathways that connect these zones seamlessly, enhancing both functionality and aesthetic flow.

Impact and Reception

Redefining Workplace Aesthetics

The new Genesis Headquarters in Gangnam has set a new standard for modern office design, reflecting a deep understanding of what today’s workforce desires in a workspace. The project’s completion has not only met but exceeded the expectations of both the employees and the industry, setting a new benchmark in office design.

Future of Office Design in Gangnam

As businesses continue to evolve, the Genesis Headquarters serves as a model for future office developments in Gangnam and beyond, illustrating how spaces can be designed with both style and substance to support the well-being of their users.

All photographs are work of Mihyun Son