Cubitts is an eyewear store located in Belgravia, London designed by Child Studio.Cubitts is an eyewear store located in Belgravia, London designed by Child Studio.

Cubitts is an eyewear store located in Belgravia, London designed by Child Studio.

Ittidej Lirapirom
Ittidej Lirapirom published Story under Architecture, Interior Design on Nov 8, 2022

2)After years of thoughtless renovations had left a terrace house in London begging for restoration, its savior came in the form of Alexy Kos and Che Huang of Child Studio. The local designers were called upon to rejuvenate parts of the 19th-century home, balancing its traditional Georgian architecture with modernist design features in a transformation process that would see it become the freshest address in the portfolio of British eyewear maker Cubitts.

The new store is located on the ground floor and basement of a terraced building in Belgravia, West London. This part of the city was developed by architect and builder Thomas Cubitt in the 1830s - the company Cubitts is named after. Child Studio did a great job with the interior design of the store, celebrating both the heritage of the building and the neighborhood.

Cubitt's eyewear store in Belgravia by Child Studio. 

 

The Cubitts Eyewear Store in Belgravia by Child Studio is a beautiful and stylish store that specializes in quality eyewear.

Alex and Che worked to restore some of the original features of the interior site details that had been lost over the years. The walls were decorated in a dusty yellow tone characteristic of the period’s interiors. Refined and understated moldings, architraves, and cornices were reinstated. The doorways were enlarged to form dramatic 3-meter-tall openings. And the original wooden floorboards were uncovered and repaired. The designers also sourced an antique cast-iron fireplace, painting it in an ivory color before installing it in the shop’s front room.

Another influence on the store’s design was early 20th-century modernism. The designers say, “It was important for us to build a layered narrative for this project and to connect the townhouse architecture with the modernist ethos of the [Cubitts] brand. We imagined a contemporary interpretation of a classic drawing room – an elegant living room where guests may be welcomed and entertained. We were particularly inspired by the pioneering designer Eileen Gray, who lived in this part of London in the early years of her career in the 1900s.”Her work has been an inspiration for many artists who create bespoke pieces.

Cubitt's eyewear store in Belgravia by Child Studio. 

 

Child Studio designed a series of bespoke display shelving units to showcase the Cubitts range of eyewear. The units are designed to look like freestanding room dividers, a nod to 19th-century interiors. Their undulating shapes in the front room are lined in textured wallpaper with a linen pattern, while the displays in the back room are crafted in mahogany wood with brass detailing. The central space is occupied by a bespoke sculptural table with a tubular steel base, a burl-wood patterned top and a black gloss lacquered storage unit.

While the specs are the main hero of the space, the designers embellished the store with a selection of vintage light fixtures, including the ‘Jumo’ table lamp designed by Eileen Gray, hand-blown Murano wall lights, cast plaster seashell sconces and the ‘Leaf’ brass desk lamp by Tommaso Barbi. A result is a place where history meets quiet glamour. “We aimed to create an intimate and domestic atmosphere using a curated mix of bespoke and antique design pieces,” the designers concluded.

Cubitt's eyewear store in Belgravia by Child Studio. 

 

Cubitt's eyewear store in Belgravia by Child Studio. 

 

Cubitt's eyewear store in Belgravia by Child Studio. 

 

Cubitt's eyewear store in Belgravia by Child Studio. 

 

Cubitt's eyewear store in Belgravia by Child Studio. 

 

References (2)

[1] WEBPAGE

Cubbits

ISBN: None

[2] WEBPAGE

Child Studio

ISBN: None

Ittidej Lirapirom
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