FESTIVAL FACTORY
The project is conceived as a Visitor Center in Jakarta, Indonesia, designed as an interactive space where visitors can experience and participate in the “production” of a festival. The center represents a dynamic environment in which different phases of festival creation, from scenography, costumes, and music production to technical preparation and organization are brought together within a single architectural complex. Through this concept, visitors become part of the creative process while
CONCEPT
The concept of the project is based on the idea of a “Festival Factory” located in Jakarta, Indonesia. The main theme of the project explores everything that is necessary for a festival to be created and successfully realized. The initial idea was to select several different festivals, in this case five of them, and design a system where all elements required for their production and organization could be produced within a single architectural complex.
The project functions as a hybrid space that combines production, storage, workshops, design studios, rehearsal areas, technical support, and event preparation facilities. From stage construction, costumes, lighting, scenography, and sound production to logistics and creative planning, every aspect of festival creation is integrated into one multifunctional object. In this way, the building itself becomes a living machine for the production of cultural events.
The inspiration for the project comes directly from Indonesia’s rich cultural identity. Indonesia is widely known for its numerous festivals that take place throughout the entire year, celebrating music, art, religion, tradition, and contemporary culture. Because festivals play such an important role in Indonesian social and cultural life, the concept emerged as a way to present and celebrate a part of this diverse and vibrant culture through architecture.
FORM
The form of the project was developed through the idea of traditional masks used in Indonesian festivals. A strong influence came from the Hudoq Festival, known for its performances featuring masks inspired by different animals. The architectural form is therefore interpreted as a contemporary abstraction of these ceremonial masks.
At the same time, when viewed from above, the object resembles the profile of a bird. This idea is also connected to the symbolism of Garuda, the mythical deity with a bird-like head that appears on the national emblem of Indonesia. Through this symbolism, the project establishes a connection between architecture, mythology, and Indonesian cultural identity.
MATERIALIZATION
The materialization of the project is based on the use of traditional materials, primarily bamboo, which is widely found and used in Indonesia. The entire structure is designed in wood, with the intention of incorporating elements of traditional Indonesian architecture into a contemporary architectural expression. Through the use of natural materials and local construction principles, the project creates a strong connection with the cultural and environmental context of the region.
CONCEPT OF THE INTERIOR SPACE
The interior space is designed as a continuous experience that guides visitors through the entire process of festival creation. At the entrance, there is an exhibition space, followed by areas where visitors can observe costumes used in festivals. Continuing through the building, there are workshops for the production of wooden elements as well as sewing workshops for costume making.
The project also includes spaces for music and dance rehearsals, connected through secondary circulation paths that lead toward the heart of the building — the central amphitheater, where the main festival event takes place. From the amphitheater the festival extends into the open space. On the left wing of the roof, a viewing area is positioned, allowing visitors to overlook and experience the entire festival from above.
The circulation throughout the building is designed so that each space naturally leads to the next, creating a fluid movement and enhancing the overall spatial and cultural experience.
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