Jidu and Gensler Unveil Futuristic ROBOVERSE Sanlitun Experience Center for Next Generation Brand Building in Beijing

Jidu, a leading player in the intelligent automotive industry, has launched the ROBOVERSE Sanlitun Experience Center in Taikoo Li Sanlitun, Beijing. The experience center represents a new era of intelligent cars, offering an extraordinary vision of reality where digital intelligence comes alive to unite people, art, and technology. Jidu collaborated with Gensler, a renowned global architecture firm, to create a hybrid physical-digital brand building experience. This experiential space aggregates product experience, digital experience, brand display, a Robo-Car art space, and other functions, promising visitors an immersive experience.

Exterior view of the project © Charlie Xia

Jidu's ROBOVERSE Sanlitun Experience Center is a unique and futuristic space that blends technology and art to create an extraordinary visual and experiential feast. The experience center creates a disruptive presence in Sanlitun, changing the gravity of the urban center, inviting visitors into the ROBOVERSE of Jidu. From the street level, the view is captured by an ultra-futuristic interior, entrancing lights and animations framed by a minimal metallic facade, a machine revealing its pulsating soul.

Display area at the entrance © Charlie Xia

Charming lighting atmosphere © Charlie Xia

The experience center features a series of interactive and innovative installations and digital touchpoints that allow visitors to make their own virtual avatar that interacts with the many digital touchpoints throughout the space. The Robo-Car is teleported into worlds both real and digital, providing visitors with a unique experience. The Robocafe features dynamic digital content, and a robotic arm creates customized coffees, welcoming visitors to an art space that features the multimedia works of artist Liu Di.

Art space that features the multimedia works of artist Liu Di © Charlie Xia

Jidu's ROBOVERSE Sanlitun Experience Center sets a new benchmark for the possibilities of retail. It embodies Jidu's vision for a digital future and represents the spirit and forward thinking of the Jidu brand. The furniture throughout the experience center acts as technological extensions of Jidu's vision for a digital future. The modular digital fixture becomes an experiential zone where visitors can discover the Jidu lifestyle through purchasable accessories, introducing the ROBOVERSE into the user’s daily life..

Derivative product display area © Charlie Xia

At the launch of the Jidu ROBOVERSE Sanlitun Experience Center, an exclusive art exhibition area was created by the Ullens Center for Contemporary Art (UCCA), emerging artists Guo Ruiwen and Liu Di for the experience space, opening up more avant-garde lifestyle imagination. Users can also generate their own digital symbiote avatar through the collection applet, perceive the intimate human-machine relationship through a variety of interactive means, experience human-machine empathy, and obtain the unique experience of the digital universe linking the physical space.

The experiential zone with modular digital fixture © Charlie Xia

The Sanlitun Experience Center of the Automotive Robot Universe is the entrance to the digital world of Jidu, bringing innovative experiences to users online and offline, creating a “fourth type of space” that integrates the digital world and reality. Jidu's ROBOVERSE Sanlitun Experience Center is a unique and futuristic space that offers a new way to experience the intersection of technology, art, and retail. It is a must-visit for those who seek to experience the future of intelligent automotive technology.